Expert Content
Material written or reviewed by someone with the standing to speak on the subject.
Analogy Mental model
A health article by a doctor reads differently from one by a passer-by, and on medical advice the difference is not stylistic.
In practice What you actually do
On money and health topics, put a named person above the fold with a biography naming where they trained, what they practise, and a link to a registry. Reviewed by is a real sentence only when a real person reviewed it.
Where people get burned Pitfalls
When no expert is available, cite institutions rather than people: the regulator, the medical body, the peer-reviewed paper. A claim attributed to an anonymous blog is not evidence, and its absence is now visible in the result.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →