Content Relevance
How well a piece matches its target query, the intent behind it, and the subject the site is actually about.
Analogy Mental model
Ordering fish in a Sichuan restaurant and being served a French dessert. The dessert may be excellent and it is still the wrong answer.
In practice What you actually do
Keep a content map and check each new piece against it. If the topic sits inside no existing cluster, either it is a new cluster you are committing to, or it is a piece that dilutes the site.
Where people get burned Pitfalls
A B2B software site publishing celebrity news makes the engine uncertain what the site is for, and that uncertainty spreads to pages that have nothing to do with it. Topical authority is diluted by exactly this.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →