Topic Gap Analysis
In one sentence
Finding the subjects and queries competitors rank for and you do not cover.
Analogy Mental model
Comparing menus with the restaurant across the street. They have a signature dessert every table orders and you do not list it.
In practice What you actually do
Put your domain and three competitors into the gap tool, filter to queries where at least one ranks in the top ten and you do not appear, sort by volume then by commercial value. That list is a quarter of work.
Where people get burned Pitfalls
Filling every gap is a strategy for becoming a smaller version of your competitors. Some gaps are not worth closing: the query is unrelated to what you sell, or the top result is an encyclopaedia that will not move.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →