Content Type
The kind of page: article, product page, landing page, case study, whitepaper, tool.
Analogy Mental model
The courses on a menu. Starter, main, dessert, drink. Each exists for a different moment in the meal.
In practice What you actually do
Match type to intent. Informational queries take articles, transactional take product pages, commercial investigation takes comparisons and case studies, branded takes landing pages. The mapping is boring and it decides most of the outcome.
Where people get burned Pitfalls
An article aimed at buy software will not rank against shopping pages, and a product page aimed at what is CRM will not rank against explanations. Type mismatch is one of the most common reasons a good page goes nowhere.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →